According to this model, media messages are first received by a small group of influential individuals, known as opinion leaders, who then share their interpretations and reactions with the wider community.

These opinion leaders play a crucial role in shaping the responses and interpretations of the wider community, as they are often seen as trusted and authoritative sources of information.

The model suggests that media messages do not have a direct and automatic impact on the wider population but are mediated and interpreted by opinion leaders, who then pass on their interpretations to others.

The Two-Step Flow Model has been influential in shaping our understanding of how media messages are received and disseminated within communities and has been applied to a wide range of contexts, including political campaigns, social movements, and health education initiatives.