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Structured Interview
A structured interview is one where the interviewer sticks rigidly to a pre-written set of questions. It is effectively an individually-administered questionnaire and could have open or closed questions or a mixture of both.
An advantage of a structured interview over a questionnaire is that there will be a high response rate and people are more likely to give honest responses. Compared with semi-structured or unstructured interviews they can be more reliable, as the exact same interview can be repeated.
A disadvantage compared with other types of interview is that it is much less valid. The interviewer has to persist with a particular line of questioning even if the interviewee has other interesting things to say. Compared with a postal questionnaire, it is time-consuming and unlikely to be able to get as large a sample.
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Quantitative Research Methods (Online Lesson)
Online Lessons
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Research Methods - Interviews
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