It suggests that the impact of media messages is shaped by the audience's personal experiences, values, and beliefs, as well as their social and cultural context.

According to this model, the audience selectively filters media messages based on their own experiences and beliefs.

This means that they are more likely to accept messages that align with their existing worldviews and reject messages that challenge their existing beliefs.

The model suggests that media messages can be more or less influential depending on the audience's existing beliefs and attitudes, as well as the wider context in which they are consumed.

The Selective Filter Model is similar to the Reception Analysis Model in that it emphasizes the audience's role in shaping media effects, but it differs in that it suggests that the audience's preexisting beliefs play a significant role in shaping their responses to media messages.