The halo effect is the idea that people who are judged to be attractive are typically perceived in a positive light. For example, Dion et al. (1972) found that attractive people are consistently rated as successful, kind and sociable when compared with unattractive people. This means that we not only believe that good-looking people are more physically attractive, we expect them to have other desirable characteristics as well and tend to behave more positively towards them.