Conformity & Minority Influence: Example Answer Video for A Level SAM 2, Paper 1, Q3 (7 Marks)

In this video, we look at how to write a model answer to the following question:

A small group of environmentally-aware sixth form students are campaigning for their school to become ‘paper-free’ for the next six months. Recently, they had a meeting with a group of teachers who represent the teaching staff. The teachers told the students that the school could become ‘paper-free’ if the group of students could convince the rest of the student body it was a good idea.

Use your knowledge of conformity and minority influence to explain the factors that will determine how successful the small group of students will be. [7 marks]