US election: ad war intensifies

The Economist this week features an article on the increasing importance of electronic media in election campaigns.

The latest in the White House air wars comes from Barack Obama

According to CBS:

‘The new ad, “Book”, continues the Obama campaign’s push to tie McCain to the Bush administration, saying the Republican has supported the president “95 percent of the time.”

The ad is set to run in no less than 16 battleground states, including four that have gone solidly Republican in recent elections: Alaska, Montana, North Carolina and North Dakota.

The Obama spot also links the war in Iraq to American economic woes, saying McCain wants to “keep spending $10 billion a month for the war on Iraq, while the Iraqis sell oil for record prices.”’