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President Twitter

Jim Riley

7th July 2011

It often surprises people that America, a country with arguably the most dynamic market economy, possesses a political system that lends itself towards stasis. Opposing forces push and pull at each other and this is down to the numerous checks and balances the framers designed into the constitution. As one of them said, the plan was that ambition must be made to counter ambition. Constitutionally the president is granted only limited powers, but since the 1930s especially he is burdened with enormous expectations. The de jure limits on the president’s powers can only be overcome with adroit use of informal powers. As one constitutional scholar put it, the president has only the power to persuade.

One way a President can do this is by appealing directly to the people, and Obama in an hour long town hall session via Twitter is an ideal example of this. Previous incumbents of the White House have used the media to appeal directly to the people, such as FDR with his fireside chats via radio, and Reagan was known as the Great Communicator for his easy manner during television addresses to the American people. So how significant was Obama’s use of the social media service?

According to the Associated Press:

“He made little news over the course of about an hour, but that wasn’t his point.

Obama wanted to get in touch with people outside Washington, promote his agenda, prod Congress and embrace the fast-moving online conversation site that is increasingly seen as a home of national buzz.”

In other words, it’s yet another demonstration of how the President seeks to use his informal powers as the communicator in chief in his continuing battle with political opponents on the other side of Pennsylvania Avenue.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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