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Offensive?  Possibly.  Ludicras?  Most definitely

Jim Riley

1st August 2008

One of the features of the US campaign this year is the massive spread of internet based material - and exposure to it by voters - produced by individuals and teams seemingly completely independent of the candidate or party teams. This song by rap artist Ludicras attacking McCain has kicked up a storm in America due to the extreme nature of the lyrics. Even Obama has denounced its contents as ‘outrageously offensive’

But it is another great example (as was my favourite - Obama girl, of course) of how campaigning is changing. And bear in mind, (for better or worse) where American campaigns lead, UK ones usually follow…

Watch it above

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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