GE24: more on social media

A nice little clip from Sky News with loads of facts and figures on the topic

Questions linked to video:

1. How much money did the Labour party spend on online advertising compared to the Conservatives?

2. What is organic interaction in terms of online campaigning, and which party is leading in this aspect?

3. How does Reform Party's online campaign performance compare to that of Conservative and Labour parties, especially considering they are not necessarily paying for it?

4. What do the emojis used in reactions to posts indicate about the audience engagement with political content?

5. Which post received the most laughs during the election period, and what were some comments associated with it?

6. Why is it challenging for political posts to receive a significant amount of love reactions on social media platforms?

7. Who received the most love reactions online during the election period, and how does this correlate with their overall digital campaign success?

Correct answers:

1. The Labour Party spent around 1.7 million pounds on online advertising, while the Conservatives spent nearly 1 million pounds.

2. Organic interaction refers to social interactions generated by simply putting out a post without paid promotion. Reform Party is leading in this aspect.

3. Reform Party is performing well in terms of online campaign interactions despite not spending much money, surpassing both Conservative and Labour parties.

4. Emojis used in reactions to posts provide insights into audience engagement with political content, such as likes, sad faces, wows, hahas, angries, and care reactions.

5. The post by Rishi Sunak stating "You don't have to go to university to succeed in life" received the most laughs during the election period, with nearly 11,000 people reacting with a laughing emoji. Comments indicated humor related to marrying into a billionaire's family.

6. Political posts find it challenging to receive a significant amount of love reactions on social media due to the nature of the content and audience engagement preferences.

7. Nigel Farage received the most love reactions online during the election period, with his announcement post receiving nearly 12,000 love reactions. This correlates with Reform Party's strong digital campaign performance, where 16 of the top 20 most loved posts were from Nigel Farage.