Study Livestream

Product Pricing and Elasticity of Demand | A-Level Business Live Revision 2025

Pricing strategies and elasticity of demand (PED & YED) are our focus for this live A-Level Business revision session.

This is a replay from Friday November 8th 2024

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  • Graham Prior

    Graham Prior is Subject Lead for GCSE, A-Level Business, and IB Business and Management at tutor2u. He is an experienced teacher, examiner, head of department and author.

  • Jim Riley

    Jim Riley is the co-Founder and CEO of tutor2u. Prior to founding tutor2u with twin brother Geoff in 2000, Jim was Director of Strategy for Thomson Travel Group. Prior to this Jim spent 10 years with PwC. Jim is a Fellow of the ICAEW and holds an MBA from Bradford Business School.

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