Here's a real-world example of omnichannel retail:A customer discovers a product they are interested in on a retailer's website. They then go to the retailer's physical store to see the product in person, but the store is out of stock. However, the customer is able to use the retailer's mobile app to place an order for the product and have it delivered to their home.In this example, the customer's journey spans multiple channels, including the website, physical store, and mobile app, but their experience is seamless and integrated. The retailer's omnichannel approach ensures that the customer can purchase the product in a way that is convenient for them, regardless of which channel they use.Omni-channel retail has become increasingly popular in recent years as consumers expect a seamless shopping experience across all channels.