These costs can include printing new price lists, changing prices on websites and advertising materials, and updating point-of-sale systems. In an inflationary environment, where prices are rising, firms may face a higher frequency of menu costs as they are more likely to need to change their prices more frequently to keep pace with the inflation rate.

In addition to the direct costs of changing prices, menu costs can also have indirect effects on a firm's behavior. For example, firms may be less likely to change their prices in response to changes in demand or costs if the costs of doing so are high. This can result in firms not being able to fully adjust their prices to reflect changes in the economy, which can affect their competitiveness and profitability.

The magnitude of menu costs can vary depending on the size and complexity of a firm's pricing system, and the frequency with which prices are changed. In high inflation environments, the impact of menu costs can be substantial, leading firms to adopt more flexible pricing strategies that minimize the need to change prices frequently. For example, some firms may use more flexible pricing systems, such as dynamic pricing, that allow prices to change in real-time based on market conditions.