It is a deceptive practice where an organization presents an environmentally responsible image, but its actual operations and business practices do not align with sustainable or eco-friendly standards.

Greenwashing can take various forms, including making false or exaggerated claims about a product's environmental benefits, focusing on minor green initiatives to divert attention from larger environmental issues, or using vague or misleading language to create the impression of being environmentally conscious.

This practice can mislead consumers who are increasingly looking for environmentally friendly products and services and can harm genuine eco-friendly companies by creating an uneven playing field.

Greenwashing undermines the credibility of businesses and can lead to distrust among consumers and stakeholders, ultimately harming the overall progress towards sustainability and environmental protection.