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Glocalisation

Glocalisation is a term used to describe the adaptation of global products, services, or processes to local markets or conditions. It combines the words "globalization" and "localization" to reflect the idea of balancing worldwide standards with local preferences or needs.

Glocalisation is often used in the context of international business, where companies adjust their products or strategies to suit different cultural, social, or economic environments. For example, a fast-food chain may offer standardized menu items globally but customize them to local tastes or ingredients.

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