Topics
Choice Architecture
Choice Architecture is a term coined by Richard Thaler and Cass Sunstein (2008) and refers to the practice of influencing choice by changing the manner in which options are presented to people.
Choice architecture describes how the decisions are affected by the design / sequencing / and range of choices available
For example getting students to eat more helpfully might involve altering the layout of the school or college restaurant
Smart building designs might make it more attractive / easier to take the stairs rather than use a lift
Choice architecture is often effective when it encourages simplicity in the decisions that people must make and in which the benefits and costs are made clear.
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What is Rational Choice Decision Making?
Study Notes
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What is Behavioural Economics?
Study Notes
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Behavioural Economics Revision Quizzes
Quizzes & Activities
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Teaching Activity: Being Choosey - Choice Architecture
Teaching Activities
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The Architecture of Choice
9th July 2016
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Nudges in the Bar - Choice Architecture and Drinking Less
31st December 2016
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Behavioural Economics for A Level - Explained
1st January 2017
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Behavioural Nudges in Action
Teaching PowerPoints
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Choice Architecture (Behavioural Economics)
Topic Videos
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Nudges in Action (Behavioural Economics)
Topic Videos
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Behavioural Biases [Head Start in A-Level Economics]
Topic Videos
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Behavioural Economics - Clear The Deck Key Term Knowledge Activity
Quizzes & Activities
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Nudges (Behavioural Economics)
Study Notes
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Choice Architecture (Behavioural Economics)
Study Notes
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Behavioural Theory in Action (Behavioural Economics)
Topic Videos
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Plastic Planet - An Economic and Human Crisis
30th December 2017
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Behavioural Economics has a Nobel Moment
12th October 2017
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Behavioural Economics - Battling Obesity
28th July 2017
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How to Get People to Always Reply to Your Emails
14th April 2017
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Framing the EU Referendum Question
1st September 2015
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Thaler on the Power of Nudge for Good or Bad
2nd November 2015
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President Obama's Behavioural Insights Executive Order
12th November 2015