Topic Videos
What is Sub Normal Profit?
- Level:
- A-Level
- Board:
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 21 Mar 2021
Sub-normal profit is any profit less than normal profit – where price < average cost. If a firm is making an economic loss, it may decide to leave a market in the long run in search of higher expected returns.
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