Study Notes

Nudges (Behavioural Economics)

Level:
AS, A-Level, IB
Board:
AQA, Edexcel, OCR, IB, Eduqas, WJEC

Last updated 6 Feb 2019

A nudge is a technique used by choice architects in order to change someone’s behaviour in a very easy and low-cost way, without reducing the number of choices available. We often see it described as “non-enforced compliance”.

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