Topic Videos
EAST Framework (Behavioural Economics)
- Level:
- A-Level, IB
- Board:
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 21 Mar 2021
“It turns out that the environmental effects on behaviour are a lot stronger than most people expect” (Daniel Kahneman). This short video looks at the four aspects of the East Framework as a basis for achieving behavioural change through behavioural nudges and other incentives.
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