Topic Videos
Behavioural Policies in Action (Behavioural Economics)
- Level:
- AS, A-Level, IB
- Board:
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 4 Apr 2018
In this video we look at a range of soft and harder behavioural nudges designed to change behaviour at a micro level.
We focus on the EAST framework for behavioural change, namely that interventions are more effective when they are easy, attractive, social and timely. We complete with some evaluation arguments on the likely impact of behavioural nudges.
You might also like
Behavioural economics playlist
14th November 2014
Invisible hands working together
16th February 2015
Economists must never ignore the human factor
7th February 2016
Social Norms - HIV Testing and Risky Sexual Behaviour
31st May 2016
Scarcity Bias (Behavioural Economics)
Topic Videos
How technology tries to hack your brain
30th November 2017
Information Failure - Topical Examples
15th March 2018
Economics of Obesity: Can Food Taxes Create a Healthier Society?
13th August 2024