Xiaomi dominating India's smartphone market

Theme 3 Micro meets Theme 4 macro! This is a fascinating article that looks at how Chinese tech giant Xiaomi has become the market leader in the Indian smartphone market.

It highlights the fact that Xiaomi is a different beast to Apple, less concerned with the management of the brand and more concerned with keeping costs low and appealing to more consumers. That said, it's also fascinating to note that it is selling the phones online, rather than via bricks and mortar retailers.

A little plug below for BBC World Business on Twitter which is superb for keeping up to date with breaking economics and business news around the globe!