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Will you pay to read newspapers on the Web? Elasticity of demand

Jim Riley

29th March 2010

The Times have made a huge call by deciding to charge customers who wish to view their website. Do your students think this plan will work? They could use the concept of elasticity of demand to help them answer

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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