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What are loss leaders? Are they ethical?
Geoff Riley
9th July 2023
This short looks at some of the arguments surround loss-leading by businesses such as supermarkets. A loss-leader is a pricing strategy where a business sells a product below average cost hoping to attract enough customers to make up the loss through sales of other products.
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.