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Video Case Study: Problems for Iconic Japanese Manufacturers
5th February 2009
Iconic Japanese manufacturers feel the pain of the global downturn
Sony, Toshiba and Panasonic are iconic global manufacturers but they are all suffering to a greater or lesser extent from the combination of a rising Yen and the impact of falling global demand. These two video clips provide an illustration of the impact of changes in the exchange rate and the world economic cycle.
Download the video case study handout Video_Panasonic_Sony.pdf