Blog
Unit 3 Micro: Tesco Goes West - Failure in the USA
Geoff Riley
11th December 2012
This ten minute video is ideal for students of business economics. It covers the inside story of Tesco's launch in the US under the brand name Fresh 'n Easy. Business Professor Michelle Lowe of Southampton University was given unprecedented access to the company to study their entry into the US market
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.