Unit 3 Micro: Strong Medicine - the Economics of Big Pharma

This excellent and timely half hour BBC Radio 4 programme from last week covers some key concepts in the A2 course. Peter Day, in fine form, quizzes Big Pharma on a range of topics including the role of patents in the industry and the future implications now that many are coming to their end, why firms find it difficult to prevent resale thus making price discrimination difficult plus he talks to the CEO of small start up looking to take on the incumbents in an industry which surely must be regarded as being of low contestability. Well worth a listen!