Unit 3 Micro: How Did Amazon Get To Be So Powerful So Quickly

Great Infographic below and found here outlining the scale of Amazon’s market penetration (One third of all internet shopping is done through Amazon - More than $48 billion in revenues in 2011) and how they achieved it. Some nice examples for A2 students for Unit 3 of abuse of monopoly and monopsony power. An obvious question may ask why the regulators haven’t been involved before now - by the looks of things, it’s just a matter time!