Blog
Unit 3 Micro: Hope Bikes - A Commitment to Excellence
30th November 2011
Are you into your cycling? The huge expansion of interest in cycling in the UK from road racing through to BMX and mountain-biking has gone hand in hand with the fantastic success of British cyclists on the international stage. 2012 promises to be another strong year for the industry despite difficult economic conditions.
I am really grateful to a former student James Fifield - himself a high-class cyclist - for sending through this brief documentary on Hope Bikes - a British brand that has a remarkable commitment to design excellence, constant innovation, trial and error, and precision engineering. Watching this ten minute video is a compelling and beautiful study in the concept of value added and the potential of small businesses to develop durable and successful brands here in the UK. Please do have a watch!
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.