Unit 1 Micro: Making the Bus Cool!

The conventional wisdom is that bus transport in many countries including the UK is an inferior good - demand declines as real incomes fall. Consumer perceptions of bus travel are hard to shift and default choices when it comes to transport are often deep-rooted and tough to change. The total annual number of bus journeys made in the UK experienced a long term decline from the 1950s for nearly forty years although a recent House of Common select Committee report found that, since the mid-1990s, there has been an upturn in total passenger numbers for Great Britain, largely as a result of the introduction of national concessionary travel schemes and passenger growth in London.Perhaps this rather wonderful video from Denmark does more than most to make bus travel cool once again! What do you think?