Explanations
Understanding Data Poverty: Closing the UK's Digital Divide

1st January 2025
Data poverty refers to the inability to afford sufficient mobile or broadband data to meet essential needs. It is a significant aspect of the digital divide, excluding individuals from education, society, and essential services.
Key Insights:
- Pandemic Impact: The COVID-19 pandemic worsened the digital divide, with 9% of households with children lacking devices necessary for remote learning in 2020.
- Rising Costs: By January 2023, 29% of UK households (8.1 million) struggled to afford communication services, up from 15% in 2021.
- Affected Groups: Younger adults, households with children, benefit recipients, and individuals with disabilities face the greatest challenges.
Causes of Data Poverty:
- Affordability: Rising costs of broadband and mobile data, with increases up to 11.4% in 2022.
- Geography: Urban areas generally have better coverage, but rural areas and urban gaps persist.
- Digital Skills: Many lack the skills and confidence to navigate online platforms.
- Other Barriers: Unstable employment, lack of permanent addresses, and difficulty accessing contracts.
Potential Solutions:
- Social Tariffs: Discounted broadband and mobile plans for vulnerable households. Some providers offer packages at £10–£20 per month compared to standard rates of £30–£40.
- Sector-Specific Efforts:
- Water Industry: Social tariffs support customers with financial difficulties.
- Energy Sector: Ofgem reforms aim to alleviate energy debt burdens.
- Public Transportation: Discounted fares for job seekers and benefit recipients.
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