Blog
Two new economics books
25th May 2008
Two new books have reached my mailbox this week and both look set to be added to my Economics reading week list for my students after their AS exams which kicks off on June 9th
Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles by Richard MacKenzie is available here from Amazon
And I am already greatly enjoying Basic Instincts: Human Nature and the New Economics by Pete Lunn (recommended to me by Evan Davis from the BBC) which you can find here.
Pete Lunn’s work is featured in this article from the Guardian which casts an eye over behavioural economics.
“A shopper wants to buy some cheese, but he must decide between the 197 varieties on offer. Conventional wisdom says that such a huge choice makes it more likely he’ll make a purchase. But that doesn’t take into account human unpredictability, according to the new discipline of behavioural economics.”
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.