Blog
The Superstar Doughnut
Jim Riley
6th October 2011
Here is a nice example for supply and demand. Greggs have managed to fight the recession with one very successful product, the superstar doughnut. You have a choice of strawberry milkshake, triple choc vanilla, jaffa cake or coconut snowball doughnut, personally I’d have the jaffa cake.
Demand has shot up for the product due to a very successful advertising campaign aimed at Greggs 280,000 Facebook fans.