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The Rise of Octopus Energy: From Challenger Brand to Market Leader!
30th March 2025
In 2015, Octopus Energy was just another new name in the UK energy market. Fast forward to the end of 2024, and it’s overtaken British Gas with a 24% market share! How? Through smart tech, customer-first innovation, and bold acquisitions—including the huge takeover of Shell Energy's UK household supply and Bulb Energy’s customer base.
This video explores how Octopus used economies of scale, dynamic pricing, and clever tariff design (like Agile Octopus and Octopus Go) to revolutionize the energy sector. We’ll also look at the case for zonal pricing and how economic concepts like market structure, competition, and innovation are shaping the energy market today.
Perfect for A Level, IB, and GCSE Economics students and teachers—especially if you're aiming for top grades in 2025!
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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