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The New Economist Cinema Ad - Red Wires
10th July 2009
Last week we posted a request for films likely to enthuse young economists as they deepen their understanding of the subject. Thanks to those who have contributed ideas.
This week the Economist launches an innovative advert “Red wires - let your mind wander” for cinema audiences.
The Economist is enjoying a strong run at the moment; global circulation is up and as always their front pages are distinctive, thought-provoking and they make great wall displays! Their advert is aimed at the millions of intellectually curious people who have not yet picked up a copy of the Economist, perhaps because the title itself hints that the content will be dominated by economic and financial news.
This ad features wire-jumper Florent Blondeau walking through a city on a series of inter-connected red wires
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.