The model who won’t get out of bed for any dollars at all

The falling dollarA great story about people’s expectations of future movements in value of the world’s most heavily traded currency. According to the BBC article Supermodel ‘rejects dollar pay’ <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

The world’s richest model has reportedly reacted in her own way to the sliding value of the US dollar - by refusing to be paid in the currency.

Gisele Bündchen is said to be keen to avoid the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />US currency because of uncertainty over its strength. The Brazilian, thought to have earned about $30m in the year to June, prefers to be paid in euros.

According to Brazil‘s weekly magazine Veja, when Ms Bündchen signed a deal to represent Pantene hair products, she demanded that the brand owner, Procter & Gamble (P&G), paid her in euros. There are also reports that she will be paid in euros for a deal with Dolce & Gabanna to promote its ‘The One’ fragrance.

“Contracts starting now are more attractive in euros because we don’t know what will happen to the dollar,” the supermodel’s sister told reporters. There is also a very similar story on this theme at Rapper Jay-Z dissing the dollarThe chart below tracks the value of the US dollar against the Euro (which was introduced in 1999)Tim Harford has a take on this story in his new blog