Blog
The economies of Superbowl advertising
Paul Sheppard
5th February 2012
A highlight of the year for many sports fans, the Superbowl presents advertisers with a unique opportunity to reach over 110 million captive viewers.
This article in the Wall Street Journal provides some useful numbers to use in class.
The average price for a 30 second advertisement during the Superbowl will be $3.5 million. Given the audience size, this translates to approximately $0.03 per viewer!