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The demise of Coca Cola?

Jim Riley

21st March 2011

Here is a story that could be used for both a business and economics lesson. Coca Cola has just dropped out of a list of the top ten brands in the world for the first time.In an economics lesson you could talk about how changing consumers taste could be the cause of the demise of the high sugar drink.In a business lesson you could discuss which brands are in the top ten and how they got there.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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