Blog
The 20 Per Cent Sale
20th November 2008
Is anyone heading to a local Marks and Spencer store tomorrow for the 20% off for a day sale?
Opinions are mixed about the motivations behind this marketing ploy. It seems to me that the likeliest explanation is that a struggling M&S is becoming desperate to shift piles of unsold autumn fashions and homeware. John Lewis emailed people tonight with a matching price reduction in stores for the coming weekend. Savvy customers will stay clear of this particular discount window. Indeed if we all stay home and wait, we can expect even bigger reductions in prices as stores try to clear stock ahead of what promises to be a terribly difficult early spring in the shops.
More here from the Guardian
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.