In the News

Taramasalata supply dip creates panic among discerning consumers

Geoff Riley

12th November 2024

In what may seem like a small culinary crisis, the humble yet beloved taramasalata has become the unlikely focal point of a much broader economic saga. A nationwide shortage of this distinctive Greek fish roe dip, traditionally spread thickly on pita bread or crackers, highlights a web of industrial action, wage negotiations, and the supply chain fragility that underpins our everyday shopping trips.

So, what exactly has brought about this dip debacle? The answer lies with Bakkavor, a major food supplier whose Spalding factory in the Midlands recently found itself at the heart of a labour strike. Around 700 of the factory’s 1,400 workers, according to the Unite trade union (although the company disputes this figure, placing it at 450), downed tools to demand a pay raise of 81p an hour. While this may seem like a modest request, it reflects a much larger discussion around the real value of wages, especially amid a cost-of-living crisis.

Bakkavor’s management, meanwhile, contends that it has increased pay at above-inflation rates in recent years. But workers argue these raises are insufficient, pointing to broader inflation that has driven up everyday costs faster than wage hikes. This tug-of-war, much like the fate of many a party platter without taramasalata, exposes some of the economic tensions that ripple through industries when workers seek to claim a greater share of the economic pie (or in this case, pita).

The economics behind this strike action stretch far beyond the dip itself. Labour strikes reflect an imbalance between what employees perceive as fair compensation and what employers are willing to offer. When inflation erodes the real purchasing power of wages, workers become more assertive about their demands. In economic terms, this struggle exemplifies cost-push inflation—where rising input costs, such as wages, push up the price of goods. If prolonged, it can lead to supply disruptions, as taramasalata lovers now know all too well.

Consumers have taken to social media to lament the missing dip, with some humorously bemoaning the ruination of lunch plans. But beyond the lighthearted complaints lies a serious question of how supply chains can be disrupted by labour disputes. The British Retail Consortium has assured customers that retailers are adept at managing such crises, but it’s clear that even sophisticated logistics networks have their limits.

Bakkavor’s ability to tap into its 21 UK sites for production is a testament to the company’s resilience and scale. Yet, the shortage persists, underscoring that even flexible supply chains are susceptible to chokepoints, particularly when labour action is involved. This serves as a practical reminder of supply chain elasticity—or lack thereof—and how concentrated production at key sites can create vulnerabilities.

For students of economics, this seemingly simple dip shortage provides a taste of several key concepts, from labour economics and bargaining power to inflation and supply chain dynamics. The next time you see an empty space where taramasalata once rested, remember: it’s more than just a missing snack. It’s a savoury example of economic forces at play, and sometimes, they’re just not as smooth as the dip itself.

Glossary of Key Economics Terms

  1. Bargaining Power: The ability of one party (e.g., workers) to negotiate terms (like wages) with another party (e.g., employers) from a position of strength.
  2. Cost-Push Inflation: Inflation caused by increased costs of production, such as wages or raw materials, leading producers to raise prices.
  3. Inflation: The general increase in prices and the fall in the purchasing value of money over time.
  4. Labour Strike: A work stoppage initiated by employees to press for specific demands, such as higher pay or better working conditions.
  5. Real Wages: Wages adjusted for inflation, reflecting the purchasing power of a worker’s income.
  6. Supply Chain: The entire production and distribution network involved in creating and delivering a product to the consumer.
  7. Supply Chain Elasticity: The flexibility of a supply chain to adapt to changes in demand or production constraints.

Retrieval Questions:

  1. What was the main cause of the taramasalata shortage in UK supermarkets?
  2. Why were workers at Bakkavor’s Spalding factory striking?
  3. How does cost-push inflation relate to the labor strike discussed in the article?
  4. What does Bakkavor claim about their pay increases for workers? How does it relate to inflation?
  5. What role does supply chain elasticity play in the taramasalata shortage?

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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