Super Bowl adverts top $3 million – how firms compete

You may not know but on Sunday night one of the biggest sporting events of the year will take place. Most of us will have long since gone to bed but in America the final is prime time viewing. So much so that companies are prepared to pay over $3 million for just a thirty second slot. This is a great example of firms competing using advertising. Click here for a link to the greatest ever Super Bowl adverts. My personal favorite is the Terry Tate office linebacker advert by Reebok.