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Starbucks and AMT

Geoff Riley

3rd July 2008

York Station this morning ...... and I just had enough time before jumping on a train bound for London KX to grab a coffee and a bar of chocolate from AMT coffee - the first national coffee chain in the UK to be 100% fairtrade. It was a great coffee at a fraction of the price I would have paid on the train itself or at Starbucks. AMT will become my default choice on future train and airline journeys. I recommend AMT to you all.

Today’s Big Question in the Independent is about the fading charm of Starbucks and one of the sections alerts us to the mystery of the short cappuccino which Tim Harford and others have written about in the past. There is a really good graphic that could be used in a classworksheet on competition in the retail coffee industry.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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