Blog

Spoken like a true economist…

Jim Riley

9th September 2008

Since we’re all going to be swallowed up by that Swiss black hole tomorrow, I thought it’d be useful for us to learn how to sound more Josh Hartnett-convincing in our “If I die tomorrow, I want my last night to be spent with you.”

Here’s the line that really cracked me up:

“Combining information about others’ physical beauty with information about how attracted they appear to be to you allows you to allocate your social effort efficiently.”

Bravo, Dr. Jones, bravo.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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