shh! It’s a secret!

Continuing with competition, this slideshow shows the length companies will go to protect their secret ingredients. For example Dr Pepper is made from a top secret combination of 23 different ingredients, the combination of which is only made known to three senior employees at any one time. Read the blog entry on Microsoft’s Project Natal and the school uniform price war for more examples of competition. This is a very useful revision topic as it is likely to come up in the OCR case study paper.