Enrichment

​Product Life Cycle, Product Extensions, Chocolate and the iPad

Andy Kerr

12th June 2016

Using chocolate and iPads we illustrate the "product lifecycle" and how a "product extension strategy" can turn flagging sales around.

Andy Kerr

Andy is Head of Business Studies at Canford School and also teaches Economics. He studied Business and Economics at Stirling University and the University of California. After 5 years teaching, he left the profession for a time and embarked upon a business career in the US – working for online B2B media companies and, more recently, as marketing consultant for a Google partner.

You might also like

Can Apple Continue to Grow Like a Start-Up?

9th September 2015

What can the iPhone tell us about China's Trade?

31st May 2016

What if Apple and Google merged?

13th October 2017

Apple acquires Shazam

11th December 2017

You Tube Music takes on Spotify and Apple

22nd May 2018

Globalisation - Apple shifts iPhone production from China to India

27th September 2022

Why is Apple so profitable?

Study Notes

Financial Economics - Apple and Goldman Sachs launch a savings account

17th April 2023

© 2002-2024 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.

Back to top