Price Discrimination - Teacher Presentation

Fancy watching the Michael Jackson film “This is It” at your local cinema? Demand is strong and box office receipts are booming. As you pay for your ticket keep in mind that your local cinema will be engaging in a number of different forms of price discrimination to convert your hard earned cash into revenue and profit.

Take the admission charges for a showing this coming Tuesday - the 10th of November mid afternoon at three Vue Cinemas across the UK.

For a standard adult ticket there is a £1.95 price variation for these cinemas.

Doncaster (3pm) £4.75 Staines (4pm) £5.95 Greenwich O2 (4pm) £6.45 Fulham Broadway (4.30pm) £6.90

The later showing at Greenwich which restricts customers to Only 18s only will cost an adult £8.75 for a ticket.

We’ve updated our revision presentation on Price Discrimination which is available below:

Launch interactive revision presentation on Price Discrimination

Download pdf of slide handouts