Pigouvian Taxes - Beyond Meat boss backs tax on meat consumption

Who would have thought that the CEO of a company producing plant-based meat alternatives would be in favour of a tax on meat consumption.

Dress that up in a technical term - a 'Pigouvian tax' - which you should be able to define - and it's a winner.

Or is it? Is all meat polluting? Or just specific types? And should there be different taxes on intensively farmed meats compared to organic? And who does the testing and how do you introduce a differentiated tax?

That said, there seems to be some case for intervention to correct the market failure? The problem is that it's not straightforward and may result in government failure.