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Panic over, pick and mix is back!

Jim Riley

25th June 2009

After years of perfecting packing in as much pick and mix into the £2.99 cup as possible (the key is to fill the gaps with Smarties), I was devastated when the economic crisis claimed Woolworths as one of it’s first victims. But thankfully it is back, complete with full pick and mix, only this time it’s just online. This is a great example of a company using branding to compete as Shop Direct Home Shopping paid between £5m and £10m, just for the brand name. Click read more for the article from BBC and a video showing the new website.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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