In the News
Indian firm Ola looks to join the London ride-sharing market
29th November 2019
TfL's decision not to renew Uber's licence has opened the door to other ride-sharing services - and Indian operator Ola is about to join the market.
It is a good time to reflect on the nature of competition, whether TfL's decision is an artificial barrier to entry and the notion of whether first mover advantage is always a good thing. Sometimes, the empirical evidence suggests, the second- or third-mover is able to learn from the mistakes of their predecessor.
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