Blog
Incentives to Give - Make it Personal!
12th September 2010
The charity Water Aid has produced some innovative and striking adverts in recent months. I have embedded a selection into this blog. There is strong evidence that making charity appeals deeply personal to potential givers is more effective in raising donations than a broad brush approach about a particular crisis or illness. Dan Ariely has some interesting things to say about this aspect of altrustic behaviour in his recent book The Upside of Irrationality. If a giver can see how a donation can make a difference to a small group or individual they are more likely to make giving part of their default behaviour. So which of these (if any?) make a mark with you?
WaterAid - Dig Toilets Not Graves
The Diarrhoea Song
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.