In the News
How Gregg's vegan sausage roll stormed social media
Graham Watson
15th January 2019
This is both economic - you might look at consumer choice, and the impact of marketing on price elasticity of demand, and Business Management, indicating the importance of skilled marketing. The marketing team at Greggs have played a blinder over the introduction of their vegan sausage rolls, with the ire of Piers Morgan helping sales.
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