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How firms compete – the non stick chewing gum
6th October 2010
For years companies have been trying to differentiate their chewing gum to attract customers. We’ve had sugar free, menthol, strange flavours and even ones with liquid centres. Now there is a new non stick version that could be a big hit with school caretakers and the government who spend £150 million a year cleaning gum up. Do your pupils think it will be successful?